Congratulations, your partnership with your event photographer has yielded a great set of shots. Now what you do to maximise the value of your investment?

Here’s some useful ideas for getting the most from your event photos:

• Add a watermark. If you didn’t get your photographer to do it, make sure you add one so when the images get shared everyone knows the source. Importantly make sure the watermark or brand is in the same spot on every image. This consistency will help improve your brand recall and it’s something to think about with all images associated with your brand.

• Pinterest –create a new board of all of the photos of your event. Don’t forget to add a description and tag any celebrities that were in attendance.

• Instagram – pick some key images and load them to your account. Using your event hashtag and a hashtag for the location or brand can help improve reach here.